Case Study: Mediterranean Homes

Client Overview

Mediterranean Homes is a prominent estate agency specialising in properties in the inland areas of the Costa del Sol, Spain. Their portfolio includes everything from luxury villas to investment opportunities to townhouses in small local villages, appealing to international and local buyers. Despite offering exceptional properties and services, their online presence needed improvement to compete effectively in an extremely competitive market.

Challenge

When Mediterranean Homes approached us, their SEO was being managed by another provider. While the groundwork was in place, their website traffic, keyword visibility, and lead generation were underperforming. The challenge was to:

• Increase the number of website visitors.

• Improve the visibility of targeted keywords on Google.

• Boost the volume of enquiries from potential buyers and vendors.

• Establish dominance on the first page of Google for relevant searches.

The above were to be achieved for both the Spanish and English versions of the website.

Results Achieved

For both the English and Spanish versions of the website...

• Website Traffic: Doubled within two months.

• Keyword Visibility: Tripled in just three months.

• First Page Rankings: Achieved first-page dominance for all targeted keywords within six months.

• Enquiries: Significant increase in buyer and vendor enquiries.

• Sales and Listings: More properties sold and more vendor leads generated, expanding the portfolio.

As you can see from the screenshot of the Google Search Console Search Results graph, it takes at least 6 months to really start reaping the rewards of good SEO implementation.

Testimonial from the Client

Chris is fantastic! He is extremely knowledgeable and very helpful. We are able to monitor exactly what is being done through the platform Trello, which was initially new to us and is really easy to use. That way we are able to see what has been done, what is being done and what will be done.

We also receive a monthly report from Chris which provides so much information, we can monitor all the impovements he has done and how our ranking is improving. Since we have used his services our website traffic has increased tremendously.

He knows what he is doing, offers great advise, and I would highly recommend his services. It's a breath of fresh air to have someone that really knows what they are doing. Thanks Chris!

Kelly Summerell, Director of Mediterranean Homes

Why SEO Matters for Estate Agents

For estate agents, ranking high on Google is essential. Most property buyers and sellers begin their journey online. Being visible on the first page of search results:

• Enhances trust and credibility.

• Improves brand awareness.

• Drives organic traffic, reducing reliance on paid advertising.

• Increases enquiries, both from buyers searching for properties and vendors looking to list.

With a robust SEO strategy, estate agents can connect with their target audience at the exact moment they are searching for property-related services when they are most motivated to take action.

Learn more about how we can help...

SEO Strategies Implemented

Here's the foundation to what we do, but not everything 😉

1. Comprehensive Keyword Research

   • Identified high-intent keywords such as "Costa del Sol inland properties," "houses for sale in the Guadalhorce Valley," and "estate agents in Coín."

   • Included long-tail keywords and niche searches. Here's a BIG tip for estate agents looking to improve their search rankings... Don't just focus on the obvious "estate agents near me" kind of keywords! Think about what potential buyers and vendors will be searching for. So include lifestyle content such as local events guides, school guides, recommended removals and tradesmen companies, etc. If your website becomes a reliable source for local information, that will work wonders with your brand recognition. FIRST OF MIND, FIRST OF WALLET as they say.

2. On-Page Optimisation

   • Improved meta titles and descriptions to align with targeted keywords.

   • Enhanced page structure with clear headings, property descriptions, and internal links.

   • Optimised images with alt tags and compressed files for faster loading times.

3. Technical SEO Enhancements

   • Addressed website speed and mobile-friendliness issues.

   • Fixed broken links and improved site navigation.

   • Implemented schema markup for properties to enhance search result appearance.

4. Content Marketing

   • Created engaging blog posts and guides, such as updates to tourist license laws, taxes when buying property in Spain plus seasonal events guides.

   • Published regular updates on local market trends to establish authority.

5. Backlink Building

   • Acquired high-quality backlinks from property directories, local blogs, and industry websites.

   • Fostered collaborations with local businesses such as their recommended architect and property lawyer to share content and links.

6. Local SEO

   • Optimised Google My Business listing to attract local and international clients.

   • Used local keywords and geo-targeting to capture specific regional interest.

   • Regularly send out invites to clients to leave Google reviews.
7. Reporting and Analysis
   • All SEO clients receive an interactive report whereby they can check the search results, view stats about their visitors and it even includes all their social media stats and PPC stats all in one monthly report!
   • Results, latest changes in technology, Google algorithms and competitors are analysed and strategies altered if necessary to ensure we are doing everything in our power to improve the client's online visibility.

Conclusion

Mediterranean Homes is now a market leader in their niche, partly thanks to a tailored SEO strategy that delivered measurable results. The client has experienced a surge in website traffic, enquiries, and property listings, demonstrating the value of a well-executed SEO plan.

Obviously, the team at Mediterranean Homes are fantastic, too which has given them their reputation of being the "go-to" estate agent in Coin, Alhaurin El Grande, Mijas and other surrounding areas.

For estate agents looking to grow their business, investing in SEO is not just an option – it’s a necessity. With the right strategies and expertise, you can dominate search results, attract more clients, and achieve sustainable growth.