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SEO for Estate Agents

We have over 20 years of experience in both the estate agency and web design/SEO industries. Pennine SEO understands your market inside out and we know how to bring traffic and motivated clients to your website.

Table Of Contents

What does SEO mean for your business?

Let's see what the difference makes between appearing 1st, 2nd, 3rd or lower in Google Search Results.

Example: Let's say there are a total of 1,000 searches in one month for "Estate Agent in Leeds".

Below shows the percentage of traffic each position receives for any given search phrase.
1st place gold medal
~ 30% of clicks
300 visitors
150 Leads
22 Conversions
SEO Investment from as little as £400
£3,000 average commission per sale...
2nd place medal
~15% of clicks
150 visitors
75 Leads
11 Conversions
££
3rd place medal
~10% of clicks
100 visitors
50 Leads
7 Conversions
£

Source: The proportion of traffic each position receives is accurate according to a recent study (September 2023) by the industry-leading publication: The Search Engine Journal.

Numbers of leads and conversions are estimates and for illustrative purposes only.

SEO for Estate Agents: Why is it Important?

Getting your website to the top of search results is most probably THE most cost-effective method of generating leads from property buyers and sellers. (Second only to referrals).

Here are some interesting SEO statistics to help you understand just how important having your website appear high up on Google is IF you want your business to grow cost-effectively.

  1. 68% of online sessions begin with performing a search on a search engine. (BrightEdge)

  2. 65% of Google searchers click on the first 3 results and don't visit others further down in the search results unless specifically looking for your brand. (Search Engine Journal)

  3. 53.3% of all website traffic comes from organic search. (BrightEdge)

  4. 92.96% of global traffic comes from Google Search, Google Images, and Google Maps. (SparkToro)

  5. SEO drives 1,000%+ more traffic than organic social media. (BrightEdge)

  6. 60% of marketers say that inbound traffic from SEO, blog content, etc. is their highest quality source of valuable leads. (HubSpot)

  7. SEO leads have a 14.6% rate of closing. Why? Because these are motivated buyers LOOKING for YOUR service rather than you having to go out there and find THEM through expensive ads! (HubSpot)

CGI of a podium
Background for SEO Services page

Real Estate Agents SEO Services

Here's a challenge for you: Open up a new tab in your browser, go to Google's homepage and type in "estate agent near me" or "estate agent in [an area you cover]".

If you aren't ranking in the top 3 then you are GUARANTEED to be missing out on lost revenue to your competitors!

So far, we have helped estate agents in the UK, USA and Spain achieve real results that have allowed their businesses to grow substantially; simply by improving their organic search results.

Luckily for you, not many real estate business owners appreciate the importance of SEO (Search Engine Optimisation). Therefore, the chances are that once we get to work on your online presence, we won't come up against much competition when we're working on getting you to the number one spot on Google!

An Estate Agents SEO Checklist

Not being in the number one spot can be frustrating. When it comes to improving your search engine results, we are genuinely PASSIONATE about helping businesses like yours grow by improving your online presence.

Here are just a few of the ways we can help improve your real estate business's Google rankings and overall online presence to generate quality leads organically.

Audit

Our specialised website auditing tools allow us to analyse your website with a fine tooth comb. Checks include technical analysis, backlinks, current positions in Google of your keywords and a competitor analysis. Our tools track progress DAILY and you will receive a monthly report.

Technical 

Optimise Google Analytics and Search Console. Address any technical issues like responsiveness, broken links, images without alt tags, optimisation of image sizes and all other on-page SEO issues to improve your website's performance.

CTA

We ensure there are "Call To Actions" placed strategically on your pages so we don't just bring more visitors to your site, we generate more leads, too!

Plan

Strategy is key: starting from capitalising on "easy wins" to formulating plan to meticulously analysing chosen keywords and competitors and working out how we can climb to the top of the search results.

Optimise

All current content on the website will be optimised to ensure a solid foundation on which we can build more quality content.

About You

"About Us" pages are usually the second most visited page on an estate agents website. We'll make sure your information is optimsied to the best of its ability to ensure any visitors to the site are biting at the bit to instruct you as their selling or buying agent!

The King

Content is King! Once we have a solid foundation on which to build, we'll get to work on unique, valuable content that will draw more visitors to your site.

More

Our work doesn't just stop with your website. We make sure all your online channels are optimised to the best they can be including social media channels, citations and most importantly - your "Google My Business Profile".

Reporting

You can track our progress through Trello - A valuable online project management tool that allows you to check up on our tasks at any point in time. You'll also receive in-depth monthly progress reports with insights and data presented in an easy-to-understand visual format.

FAQs about SEO for Estate Agents

Our SEO services for real estate agents are mostly tailored depending on the client's budget, what platform the website is built on and the competitiveness of the market.

To give you an idea of what to budget for, a small estate agency business with fewer than 5 employees and an average level of competition should expect to pay between £800 and £1,200 monthly.

For a larger estate agency business with more than 5 employees, more than one office and a lot of competition, fees start from £1,600.

Once we agree on a plan of action and budget, the monthly fee is fixed.

Pennine SEO can also manage your Google Ad Campaigns and Social Media Management.

Our Google Ad Campaign Management Fees are 10% of the Google Ad Spend with a minimum fee of £250 a month.

Our Social Media Management Fees range from £250 to £800 a month, depending on the intensity of posts and number of channels required by our client.

No, we operate on a rolling monthly agreement. If you wish to cancel our services, you can do so at any point in time.

There's a popular phrase we come across a lot in the SEO world and that is: "It Depends!"

From years of experience, as soon as we have cleaned up the technical issues with a website and completed all the "easy wins" like optimising existing content, adding some "killer pillar" content and building up online citations (business listings on other websites), we start to see noticeable improvements within just 2 weeks of the work being completed.

There are no guarantees!

Here at Pennine SEO, we are experienced and knowledgeable enough to carry out expert SEO work on your website that follows the highest of industry standards. However, external factors can affect results. To name but a few:

  • Changes in Google's algorithms

  • Poor customer reviews

  • Malicious actions and online sabotage from third parties

  • Technical problems with your host

We'd love to hear from you!

Your next step to improving your website's search engine rankings is to contact us. You will receive a technical and competitors analysis plus a proposal detailing what actions are needed to improve your website, timescale and how much we would advise you to invest in SEO services.

Available by phone

Monday to Friday 10am - 4pm

Phone & Whatsapp:

+44 (0)7305 674 307

Address:

2 Stottercliffe Road,
Penistone,
Sheffield
S36 6EB
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