SEO for Estate Agents

Be SMART with your SEO...

Specific | Measurable | Achievable | Relevant | Time-Bound

SEO for Estate Agents: Why is it Important?

Getting your website to the top of search results is most probably THE most cost-effective method of generating leads from property buyers and sellers. (Second only to referrals).

Here are some interesting SEO statistics to help you understand just how important having your website appear high up on Google is IF you want your business to grow cost-effectively.

  1. 68% of online sessions begin with performing a search on a search engine. (BrightEdge)

  2. 65% of Google searchers click on the first 3 results and don't visit others further down in the search results unless specifically looking for your brand. (Search Engine Journal)

  3. 53.3% of all website traffic comes from organic search. (BrightEdge)

  4. 92.96% of global traffic comes from Google Search, Google Images, and Google Maps. (SparkToro)

  5. SEO drives 1,000%+ more traffic than organic social media. (BrightEdge)

  6. 60% of marketers say that inbound traffic from SEO, blog content, etc. is their highest quality source of valuable leads. (HubSpot)

  7. SEO leads have a 14.6% rate of closing. Why? Because these are motivated buyers LOOKING for YOUR service rather than you having to go out there and find THEM through expensive ads! (HubSpot)

CGI of a podium

What does SEO mean for your business?

Let's see what the difference makes between appearing 1st, 2nd, 3rd or lower in Google Search Results.

Example: Let's say there are a total of 1,000 searches in one month for "Estate Agent in Leeds".

Below shows the percentage of traffic each position receives for any given search phrase.
1st place gold medal
~ 30% of clicks
300 visitors
150 Leads
22 Conversions
2nd place medal
~15% of clicks
150 visitors
75 Leads
11 Conversions
3rd place medal
~10% of clicks
100 visitors
50 Leads
7 Conversions

Source: The proportion of traffic each position receives is accurate according to a recent study (September 2023) by the industry-leading publication: The Search Engine Journal.

Numbers of leads and conversions are estimates and for illustrative purposes only.

Background for SEO Services page

Real Estate Agents SEo Services

Here's a challenge for you: Open up a new tab in your browser, go to Google's homepage and type in "estate agent near me" or "estate agent in [an area you cover]".

If you aren't ranking in the top 3 then you are GUARANTEED to be missing out on lost revenue to your competitors!

So far, we have helped estate agents in the UK, USA and Spain achieve real results that have allowed their businesses to grow substantially; simply by improving their organic search results.

Luckily for you, not many real estate business owners appreciate the importance of SEO (Search Engine Optimisation). Therefore, the chances are that once we get to work on your online presence, we won't come up against much competition when we're working on getting you to the number one spot on Google!

An Estate Agents SEO Checklist

Not being in the number one spot can be frustrating. When it comes to improving your search engine results, we are genuinely PASSIONATE about helping businesses like yours grow by improving your online presence.

Here are just a few of the ways we can help improve your real estate business's Google rankings and overall online presence to generate quality leads organically.


Our specialised website auditing tools allow us to analyse your website with a fine tooth comb. Checks include technical analysis, backlinks, current positions in Google of your keywords and a competitor analysis. Our tools track progress DAILY and you will receive a monthly report.


Optimise Google Analytics and Search Console. Address any technical issues like responsiveness, broken links, images without alt tags, optimisation of image sizes and all other on-page SEO issues to improve your website's performance.


We ensure there are "Call To Actions" placed strategically on your pages so we don't just bring more visitors to your site, we generate more leads, too!


Strategy is key: starting from capitalising on "easy wins" to formulating plan to meticulously analysing chosen keywords and competitors and working out how we can climb to the top of the search results.


All current content on the website will be optimised to ensure a solid foundation on which we can build more quality content.

About You

"About Us" pages are usually the second most visited page on an estate agents website. We'll make sure your information is optimsied to the best of its ability to ensure any visitors to the site are biting at the bit to instruct you as their selling or buying agent!

The King

Content is King! Once we have a solid foundation on which to build, we'll get to work on unique, valuable content that will draw more visitors to your site.


Our work doesn't just stop with your website. We make sure all your online channels are optimised to the best they can be including social media channels, citations and most importantly - your "Google My Business Profile".


You can track our progress through Trello - A valuable online project management tool that allows you to check up on our tasks at any point in time. You'll also receive in-depth monthly progress reports with insights and data presented in an easy-to-understand visual format.

Best SEO Company for real estate agents?

If you're looking for the best SEO company to manage your estate agency business website, you've come to the right place! Not only can we deliver a fantastic service... because we're a small team with fewer overheads, we can often beat like-for-like quotes. Our SEO services for real estate businesses are budget-friendly and extremely cost-efficient.

When it comes to finding "the best SEO company in the UK", it's important for you to consider things like previous clients' success stories (of which we have plenty!); one that fits your budgetary requirements and one you feel as though you can communicate easily with.

We're known by our clients to go above and beyond when it comes to working hard to ensure your estate agents website appears as high up as possible on all search engine rankings.

Feel free to contact us now for a free website audit and proposal.

FAQs about SEO for Estate Agents

We'd love to hear from you!

Your next step to improving your website's search engine rankings is to contact us. You will receive a technical and competitors analysis plus a proposal detailing what actions are needed to improve your website, timescale and how much we would advise you to invest in SEO services.

Available by phone

Monday to Friday 10am - 4pm

Phone & Whatsapp:

+44 (0)7305 674 307


2 Stottercliffe Road,
S36 6EB
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