We have over 20 years of experience in both the estate agency and web design/SEO industries. Pennine SEO understands your market inside out and we know how to bring traffic and motivated clients to your website.
Source: The proportion of traffic each position receives is accurate according to a recent study (September 2023) by the industry-leading publication: The Search Engine Journal.
Numbers of leads and conversions are estimates and for illustrative purposes only.
Getting your website to the top of search results is most probably THE most cost-effective method of generating leads from property buyers and sellers. (Second only to referrals).
Here are some interesting SEO statistics to help you understand just how important having your website appear high up on Google is IF you want your business to grow cost-effectively.
68% of online sessions begin with performing a search on a search engine. (BrightEdge)
65% of Google searchers click on the first 3 results and don't visit others further down in the search results unless specifically looking for your brand. (Search Engine Journal)
53.3% of all website traffic comes from organic search. (BrightEdge)
92.96% of global traffic comes from Google Search, Google Images, and Google Maps. (SparkToro)
SEO drives 1,000%+ more traffic than organic social media. (BrightEdge)
60% of marketers say that inbound traffic from SEO, blog content, etc. is their highest quality source of valuable leads. (HubSpot)
SEO leads have a 14.6% rate of closing. Why? Because these are motivated buyers LOOKING for YOUR service rather than you having to go out there and find THEM through expensive ads! (HubSpot)
Here's a challenge for you: Open up a new tab in your browser, go to Google's homepage and type in "estate agent near me" or "estate agent in [an area you cover]".
If you aren't ranking in the top 3 then you are GUARANTEED to be missing out on lost revenue to your competitors!
So far, we have helped estate agents in the UK, USA and Spain achieve real results that have allowed their businesses to grow substantially; simply by improving their organic search results.
Luckily for you, not many real estate business owners appreciate the importance of SEO (Search Engine Optimisation). Therefore, the chances are that once we get to work on your online presence, we won't come up against much competition when we're working on getting you to the number one spot on Google!
Our SEO services for real estate agents are mostly tailored depending on the client's budget, what platform the website is built on and the competitiveness of the market.
To give you an idea of what to budget for, a small estate agency business with fewer than 5 employees and an average level of competition should expect to pay between £800 and £1,200 monthly.
For a larger estate agency business with more than 5 employees, more than one office and a lot of competition, fees start from £1,600.
Once we agree on a plan of action and budget, the monthly fee is fixed.
Pennine SEO can also manage your Google Ad Campaigns and Social Media Management.
Our Google Ad Campaign Management Fees are 10% of the Google Ad Spend with a minimum fee of £250 a month.
Our Social Media Management Fees range from £250 to £800 a month, depending on the intensity of posts and number of channels required by our client.
No, we operate on a rolling monthly agreement. If you wish to cancel our services, you can do so at any point in time.
There's a popular phrase we come across a lot in the SEO world and that is: "It Depends!"
From years of experience, as soon as we have cleaned up the technical issues with a website and completed all the "easy wins" like optimising existing content, adding some "killer pillar" content and building up online citations (business listings on other websites), we start to see noticeable improvements within just 2 weeks of the work being completed.
There are no guarantees!
Here at Pennine SEO, we are experienced and knowledgeable enough to carry out expert SEO work on your website that follows the highest of industry standards. However, external factors can affect results. To name but a few:
Changes in Google's algorithms
Poor customer reviews
Malicious actions and online sabotage from third parties
Technical problems with your host
