We're a Professional Social Media Management Company based in Penistone, Sheffield, South Yorkshire.
The team at Pennine SEO are specialists in managing social media channels for small businesses, startups and sole traders in both the UK and Spain. The management of social media channels requires a multi-skilled team who are able to create engaging graphics, know how to target different demographics and are able to report, analyse and adapt campaigns to suit the client's requirements.
Determine your target audience and their preferences.
Set clear goals and objectives for your social media efforts (e.g., brand awareness, lead generation, customer engagement).
Choose the most suitable social media platforms for your business (e.g., Facebook, Instagram, Twitter, LinkedIn, Pinterest).
Develop a content strategy that aligns with your brand's identity and goals.
Create a diverse range of content types (text, images, videos, infographics) to engage your audience.
Develop a content calendar to plan and schedule posts in advance.
Ensure that your content is visually appealing, informative, and consistent with your brand's voice and style.
Use social media management tools to schedule and automate posts across platforms.
Post consistently to maintain audience engagement and visibility.
Optimize posting times based on your audience's activity patterns.
Respond promptly to comments, messages, and mentions from your followers.
Encourage conversations and interactions by asking questions, running polls, and initiating discussions.
Address customer inquiries, concerns, and feedback in a professional and friendly manner.
Implement strategies to increase your follower count organically, such as using relevant hashtags, collaborating with influencers, and running contests.
Analyze the demographics and interests of your current followers to refine your targeting efforts.
Use analytics tools provided by the platforms to track performance metrics (e.g., engagement rate, reach, clicks).
Regularly review the data to assess the effectiveness of your strategies and make adjustments as needed.
Consider investing in paid social media advertising to reach a larger audience and achieve specific business objectives.
Set a budget and define target demographics for your ads.
Stay updated on industry trends and changes in social media algorithms.
Keep an eye on your competitors' social media activities to gather insights and identify opportunities.
Ensure consistent branding across all social media profiles, including profile pictures, cover photos, and bios.
Use colours, fonts, and design elements that reflect your brand's identity.
Explore collaborations with other businesses or influencers that align with your brand values.
Cross-promote content and campaigns to expand your reach.
Have a plan in place to address potential PR crises or negative feedback on social media.
Respond tactfully and professionally to any negative situations.
Remember, managing social media profiles is an ongoing process that requires adaptation and refinement based on the changing landscape of social media and your business's evolving needs. It can be beneficial to seek guidance from social media experts or digital marketing professionals if you're new to this arena.
See below our price table showing our Social Media Management Packages available to Startups, Sole Traders and Small Businesses in the UK and Spain.
We have compared Social Media Management prices from several Social Media Management providers based in Manchester, Leeds and Sheffield. The average cost for a freelance web designer or small agency manage the major social media channels for a small business in the North of the UK ranges from £250 to £1,500 per month. Yes this is a broad range but there are lots to take into consideration such as the number of social media channels to manage and the number of posts needed each month.
Here at Pennine SEO, we focus on generating unbeatable value for money by providing social media marketing services at an affordable price while still aiming to exceed customer expectations.
Prices don't have to be set in stone... If you feel none of the options below match your requirements, please get in touch for a personalised proposal.
You can choose to be as involved or detached from the management of your social media channels as much as you like. You may want to send us to only post following your approval, you may send us information and images to post immediately, you may just want to run scheduled posts now and again...
If you're not sure what your business needs, remember you can call or email us any time for free, no-obligation advice.
No minimum-term contracts!
You own all intellectual rights to your graphics and social media profiles!
You have administrative access to your social media profiles and any other third-party accounts set up on your behalf at all times!