We’re thrilled to announce the completion of our latest digital transformation project – Pnu-Point.com – a new online home for the innovative pointing tool that’s changing how professionals approach mortar work.
This wasn’t just a website build – it was a full-scale launchpad for the brand, setting them up with everything they need to grow online and serve customers with confidence.
5 Star Review from the Client
They came to us for a full digital overhaul — and we delivered. From designing a bold new logo and building a fully optimised eCommerce website, to implementing a robust SEO strategy and providing hands-on training to manage their online store, we supported them every step of the way.
Here’s what they had to say about their experience working with us:
Chris at Pennine SEO is a great bloke. Extremely helpful in absolutely everything from building our website from scratch including online payments and postage to helping us navigate the basics of a laptop. I’d definitely recommend. - Matthew Fenoughty, Director of the Pnu-Point Mortar Tool business
✅ What We Delivered
✔️ Branding Overhaul
We refreshed the visual identity from the ground up to reflect the product’s quality, professionalism, and hands-on practicality.
✔️ Ecommerce Website & Training
Built on a clean, modern ecommerce platform with a user-friendly back-end. We also provided full training so the team can easily manage orders, products, and content. View more about our web design services.
✔️ Product Photography
Professional-grade product photos ensure the Pnu-Point looks sharp and consistent across all channels.
✔️ Video Production
We scripted, filmed, and edited a series of instructional and promotional videos to bring the tool to life.
✔️ Social Media Setup
We established their presence across the key platforms, aligned with the new brand identity and tone of voice. View more about our social media management services.
✔️ SEO
We’ve built the site from the ground up with SEO best practices in mind, so it’s ready to climb the rankings. View more about our SEO services.
✔️ Emails
Custom business email accounts were configured for secure, reliable communication.
✔️ Hosting
We’ve hosted the site on a fast, secure server with minimal downtime and maximum scalability while being user-friendly for the customer.
⚙️ Built to Perform – Why Website Speed and Scores Matter
One of the highlights of this project was hitting near-maximum scores on Google’s Lighthouse Viewer, including:
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🔧 Performance
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🔒 Best Practices
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📱 Accessibility
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🔍 SEO
These technical scores are more than just numbers—they have real-world impact.
✅ Fast-loading sites reduce bounce rates and keep users engaged.
✅ Good SEO and performance improves Google rankings.
✅ Accessibility ensures everyone, including users with disabilities, can use the site.
✅ Following best practices helps maintain long-term stability and security.
Put simply: a high-performing website isn’t just nice to have—it’s essential for user experience, conversions, and long-term growth.
💬 Ready to Take Your Business Online the Right Way?
If you're looking to build a brand that performs as well behind the scenes as it does on the front page, let's chat. Whether it’s ecommerce, content creation, digital strategy, or a full rebrand—we've got you covered.
Call me or WhatsApp me on 07305674307 or email chris@pennineseo.com
