We are pleased to share one of our latest completed projects - Evianamar, a new direct booking website for luxury villas and apartments in Shengjin, Albania.
Evianamar is a new startup holiday rental business offering modern accommodation with sea views, swimming pools and premium facilities in one of Albania’s fastest-growing coastal destinations. The project was created to provide guests with a high-end direct booking experience while helping the business establish a strong and independent online presence from launch.
As part of this project, Pennine SEO provided a complete digital launch package designed to help the business grow online and attract guests both through direct bookings and organic search visibility.
What We Delivered
This project included:
- Professional web design services
- Logo Design
- Website hosting setup and configuration
- Business email setup
- Social media channel setup and management advice
- General marketing and branding advice
- Professional property photography and videography
- SEO strategy and search engine optimisation services
The goal was to create a clean, modern and visually engaging website that would reflect the premium nature of the villas and apartments while also being structured to support long-term search engine visibility and direct booking growth.
About Evianamar
Located in Shengjin, Albania, Evianamar offers modern villas and apartments with impressive views across the Adriatic coastline. The development has been designed to appeal to families, couples, groups and travellers looking for a more premium and peaceful holiday experience.
The accommodation combines modern design with practical holiday facilities, including swimming pools, spacious terraces, outdoor seating areas and convenient access to nearby beaches and attractions.
As Albania continues to grow as a Mediterranean tourism destination, projects like Evianamar are helping to raise the standard of holiday accommodation available to both international and domestic visitors.
The Importance of a Direct Booking Website for Holiday Rentals
While platforms such as Airbnb and Booking.com remain important for visibility, having a dedicated direct booking website gives holiday rental businesses significantly more control over their brand, marketing and long-term profitability.
A direct booking website allows businesses like Evianamar to reduce reliance on third-party platform commissions while building a stronger brand identity and direct relationship with guests.
Unlike marketplace listings, a dedicated website can continue building long-term SEO value through location pages, travel content, blogs and local recommendations. Over time, this helps generate direct enquiries and repeat bookings independently of booking platforms.
For startup holiday rental businesses in particular, investing in a professional website from the beginning creates a strong digital foundation that supports future growth, search visibility and guest trust.
The Value of a Comprehensive Local Guide
One of the most important features of the Evianamar website is its dedicated local guide to Shengjin and the surrounding area.
A strong local guide provides value both for guests and for SEO. For visitors, it helps improve the holiday experience by offering useful information about beaches, restaurants, attractions, transport and nearby places to visit.
From an SEO perspective, locally focused content helps search engines better understand the relevance of the website for travel-related searches connected to Shengjin and Albania. This type of content also helps increase organic visibility for long-tail search terms that potential guests may search before booking.
As search engines increasingly prioritise useful and experience-driven content, comprehensive travel guides have become one of the most valuable long-term assets for holiday rental websites.
Professional Photography and Videography Matter
High-quality visuals play a major role in the success of any holiday rental business. As part of this project, we provided professional property photography and videography services to showcase the villas, apartments, pools and surrounding scenery in the best possible way.
Strong visual content not only improves website engagement but also supports social media marketing, paid advertising campaigns and booking conversion rates.
Supporting Long-Term Growth
Beyond the website itself, the project focused on building a complete digital ecosystem around the Evianamar brand. This included social media setup, email infrastructure, hosting configuration and ongoing marketing advice to ensure the business launched professionally from day one.
The holiday rental properties are managed by Adesa Property Management Albania, another growing business we have had the pleasure of supporting with web design, SEO and digital marketing services.
Together, these projects help support the continued growth of Albania’s tourism and holiday rental industry while giving property owners and guests a more professional and modern booking experience.
Visit Evianamar
You can learn more about Evianamar and view the villas and apartments here:
