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What is Keyword Research and Optimisation?

Keyword research and optimization are two important aspects of search engine optimization (SEO). The process of identifying the words and phrases that people use to search for information on a specific topic, product, or service is known as keyword research. This procedure assists website owners in understanding the language used by their potential customers and creating content that is relevant to their needs.

Keyword optimization, on the other hand, is the process of effectively utilising those keywords within the content of a website. This includes strategically placing keywords in the page title, headings, meta descriptions, body text, and image alt tags. Because search engines have become very adept at detecting keyword stuffing or manipulation, it is critical to ensure that the use of keywords is natural and not forced.

Website owners can improve their search engine rankings, attract more organic traffic, and increase their chances of converting visitors into customers by conducting thorough keyword research and optimising website content accordingly.

By researching your keywords carefully, you can set up a monitoring tool that will show you exactly where your key search phrases stand on Google. There are tool that even compare the rankings for each keyword with how your competitors are performing.

Pennine SEO uses the best online tools available and has the knowledge to research your key words effectively and monitor them. By comparing the activity in rankings for each keyword with your competitors, we’re able to spot opportunities and threats and act accordingly to make sure YOU get those prospective customers before anyone else!


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